✦ AI AI Company Comparison

Faire vs Gusto — IPO & Funding Comparison

Side-by-side IPO readiness, funding history, and valuation comparison. Data sourced by TechStackIPO.

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Some data on this page may be outdated. We're verifying.
Faire: verified Jul 18, 2026. Data for Gusto last verified: Jul 13, 2026.
Metric Faire Gusto
Valuation$12.4B$14B
Total Funding$1.7B$921M
IPO StatusPrivatePublic
SectorE-commerceHR Technology
StageSeries HPublic
HeadquartersSan Francisco, CASan Francisco, CA
CEOMax RhodesJosh Reeves
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Faire

Faire is the wholesale marketplace connecting 700K+ independent retailers with 100K+ emerging brands — the B2B commerce platform for the indie retail economy. Valued at $12.4B with $1.7B raised, Faire processes billions in annual GMV and is the dominant wholesale marketplace globally. IPO candidate as B2B commerce digitisation continues to disrupt traditional wholesale distribution — a $50B+ global market.

IndustryE-commerce
StageSeries H
IPO StatusPrivate
Valuation$12.4B
Total Funding$1.7B
HeadquartersSan Francisco, CA

Gusto

Gusto is the full-service HR, payroll, and benefits platform for small and medium businesses, serving 300K+ companies across all 50 US states. Valued at $9.5B with $520M raised, Gusto processes $100B+ in payroll annually and generates $400M+ in ARR. Competes with ADP, Paychex, and Rippling in the $80B+ payroll and HR software market. IPO under active consideration as the category leader in SMB-focused HR technology.

IndustryHR Technology
StagePublic
IPO StatusPublic
Valuation$14B
Total Funding$921M
HeadquartersSan Francisco, CA

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Frequently Asked Questions

What is the Faire vs Gusto valuation in 2026? +

Faire is valued at $12.4B. Gusto is valued at $14B. Both figures are based on the most recent funding rounds tracked by TechStackIPO.

Which is more likely to IPO first — Faire or Gusto? +

Faire filed an S-1 in April 2026 and is actively in the IPO pipeline. Gusto filed an S-1 in March 2026 and is actively in the IPO pipeline. Track both companies on TechStackIPO for S-1 filings, roadshow announcements, and IPO date updates.

How much has each company raised in total funding? +

Faire has raised $1.7B. Gusto has raised $921M.

Are Faire and Gusto in the same sector? +

Faire operates in E-commerce, while Gusto operates in HR Technology.

What are the key differences between Faire and Gusto as investments? +

Faire is a E-commerce company valued at $12.4B with $1.7B raised. Gusto is a HR Technology company valued at $14B with $921M raised. See TechStackIPO's full side-by-side comparison for IPO readiness scores, funding timelines, and investor access options.

How can I invest in Faire or Gusto before their IPO? +

Accredited investors can access pre-IPO shares in Faire and Gusto through secondary market platforms, pre-IPO funds, and broker-dealer platforms that facilitate private company transactions. TechStackIPO's marketplace section tracks available access options for both companies. Pre-IPO investments carry higher risk and limited liquidity.

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